Innovation in India and China
How to Create Value from Emerging Markets
The Centre for India & Global Business was proud to partner with the Marketing Science Institute (MSI) and Blood Orange Media to host a seminar that explored the rise of India and China as both fast-growing global markets and world-class sources of innovation.
Even as the world sinks into a global recession, the Indian and Chinese economies are expected to continue to grow, on the strength of their vast domestic markets. But many Western companies struggle to devise the right business model(s) and marketing strategies that can help them penetrate and succeed in both giant Asian markets. This conference explored the best practices for innovating and winning in the Indian and Chinese markets, and discussed how the globalisation of Indian and Chinese firms are reshaping entire industries - from manufacturing to retail to film and art.
Event Resources
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- Winning in Emerging Markets: Lessons from the Trenches
Kal Patel, EVP of Emerging Business, Best Buy - Bollywood Goes Global: Should Hollywood Tremble?
Rohan Sippy, Bollywood Producer and Director
Patrick von Sychowski, Chief Operating Officer, Adlabs Digital Cinema
Allègre Hadida, Lecturer in Strategy, Judge Business School - Branding for China: The Role of Next Generation Consumers
Peter Golder, Professor of Marketing, Stern School of Business, NYU
Kunal Sinha, Executive Director at Ogilvy & Mather Greater China - Drivers of Success for Market Entry into India and China
Gerard Tellis, Neely Chair of American Enterprise, and Director of the Center for Global Innovation, Marshall School of Business, USC - How India and China Are Redefining the Global Art Market
Anuradha Ghosh-Mazumdar, Assistant Vice President and Indian Art Specialist, Sotheby's New York - India and China: An Inspiration and Source for the Global Luxury Market
Ashok Som, Associate Professor of Management, ESSEC
Manish Arora, Leading Indian Fashion Designer - Inside Consumer India: Challenges for Winning in the Indian Market
Rama Bijapurkar, Leading Market Strategy Consultant, Author & Independent Director - Sourcing Innovation from Emerging Markets: The Power Of Communities
Peter Williamson, Visiting Professor of International Management, Judge Business School
Guruduth Banavar, Director, IBM India Research Lab and Chief Technologist, IBM India / South Asia - Unleashing the Creative Potential of the Bottom of the Economic Pyramid
Anil K. Gupta, Indian Institute of Management, Co-ordinator, SRISTI and Honey Bee Network, and Executive Vice Chair, National Innovation Foundation
Simone Ahuja, Principal, Blood Orange Media, and Film Director